ABOUT
An independent, expansive, London based music company that caters for the multiple needs of artists and events in an ever changing landscape. We work in publicity, plugging, band management, live event / festival PR and line-up consultancy.
Good As Gold Group is a music PR platform for labels, bands, artists, festivals and other live events looking at gaining press attention and coverage through print and online media, national radio, specialist radio and TV plugging.
Good As Gold aims to create bespoke campaigns for clients whether it’s full label rosters, major label clients, independent labels, unsigned bands, live promoters, festival bookers and more.
The company's current press and PR roster includes established acts like Faith No More, Knocked Loose, Sum 41, L.S. Dunes, PVRIS, Manchester Orchestra, Pierce The Veil, The Offspring, Thrice, She & Him, Perry Farrell and Janes Addiction, Deafheaven, Rolo Tomassi, Drain, Arcane Roots, The Plot In You, Against The Current, VUKOVI, Movements, Lonely The Brave, I Prevail, Sleeping With Sirens, Wage War, Fishbone, Slow Crush, Cloud Nothings, Public Opinion and more. To some of the most exciting new and emerging bands from all corners of the globe, across all genres, like PRESIDENT, De'Wayne, Hot Milk, Holy Fawn, Dead Pony, Mothica, Winona Fighter, Arms Length, The Callous Daoboys, I Promised The World, Love Rarely, XCOMM, Reclus.É, Rezn, Spaced, Hammok, Every Hell & more.
On top of that, the company runs radio plugging for Spiritbox, Loathe, Boston Manor, PUP, Pierce The Veil, HEALTH, Manchester Orchestra, The Offspring, Puscifer, Alkaline Trio, Mothica, Against The Current and more.
The management arm represents - Lonely The Brave, Arcane Roots, Sugarpine and music producer Mark Roberts.
The company also runs PR for events including 2000trees Festival and ArcTanGent Festival (winners of the best medium and small festivals in the UK 2018+2022, 2023 and 2024), as well as works as line up consultants across both events. This live event work follows previous work on Outbreak Festival in Manchester, the Polaris Music Prize (Canada), Merthyr Rocks Festival, Hit The Deck festival, as well as previously growing Slam Dunk Festival from it’s infancy to arena size over 10+ years.
Between Directors Matt Hughes & Hayley Connelly they share a wealth of music industry knowledge spanning over 18 years. From their previous roles in TV (at Chart Show TV and Top Of The Pops) to running PR departments at Indie labels, being senior publicists at some of the then top PR companies who represented the likes of Metallica, Motley Crue and The Hives, to then running their own successful businesses for the last 10 years. Both have been responsible for breaking some of rocks most beloved artists in the UK like My Chemical Romance, Bullet For My Valentine, PVRIS, Bring Me The Horizon and working in pop with Kimberly Wyatt of The Pussycat Dolls/ Got To Dance. They have also been speakers within their field at the BBC Introducing event, Amplify, Big Sound Australia, and a Mentor at the Women Of The World Festival.
WHO WE WORK WITH
