An independent, expansive, London based music company that caters for the multiple needs of artists and events in an ever changing landscape. We work in Publicity, plugging, band management, live event / festival PR, consultancy, creative strategy, marketing partnerships & branding.

Good As Gold Group brings together two of the leading lights in UK music PR (Devil PR and Little Press). Good As Gold is a merger long in the making. Matt Hughes (Devil PR 2008 - 2019) and Hayley Connelly (Little Press 2009 - 2019) have created a music PR platform for bands, artists and live events looking at gaining press attention and coverage through print and online media, specialist radio and TV plugging.


Good As Gold aims to create bespoke campaigns for clients whether it’s full label rosters, major label clients, independent labels, unsigned bands, live promoters, festival bookers and more.


The current roster includes established acts like Tom Delonge's Angels and Airwaves, Perry Farrell and Janes Addiction/Porno For Pyros, Faith No More, Architects, AFI, Pierce The Veil, The Offspring, Ever Time I Die, Thrice, Rolo Tomassi, The XCERTS, HEALTH, Dooms Children (Wade MacNeil from Alexisonfire), Red Fang, Dune Rats, My Chemical Romance guitarists Frank Iero and The Future Violents and Ray Toro, to some of the most exciting new and emerging bands from all corners of the globe, across all genres like Dream State, The Driver Era, Knocked Loose, Seeyouspacecowboy, Puppy, Hot Milk, The Faim, The Driver Era, Bob Vylan, Spice, Brutus & more.


The company also runs PR for events including 2000trees Festival, ArcTanGent Festival (winners of the best medium and small festivals in the UK 2018), Outbreak Festival in Manchester, and the Polaris Music Prize (Canada) whilst previously growing Slam Dunk Festival from it’s infancy to arena size.

Between Directors Matt Hughes & Hayley Connelly they share a wealth of music industry knowledge spanning over 18 years. From their previous roles in TV (at Chart Show TV and Top Of The Pops) to running PR departments at Indie labels, being senior publicists at some of the then top PR companies who represented the likes of Metallica, Motley Crue and The Hives,  to then running their own successful businesses for the last 10 years. Both have been responsible for breaking some of rocks most beloved artists in the UK like My Chemical Romance, Bullet For My Valentine, PVRIS, Bring Me The Horizon and working in pop with Kimberly Wyatt of The Pussycat Dolls/ Got To Dance. They have also been speakers within their field at the BBC Introducing event, Amplify, Big Sound Australia, a Mentor at the Women Of The World Festival.


The management division looks after Jamie Lenman, Puppy, Rolo Tomassi and False Advertising.